Podcast Release | Summiting Success: Jamie Parker's Trail from Nike to SMMT Outdoor

Written by Chelsey Gatenby | June 05, 2024

Jamie Parker, the CEO of SMMT Outdoor, has a rich history in the sports and retail industries, including roles at Nike and Jaybird. Jamie shares insights from his time at Nike, discussing the dynamic and rotational nature of the company that fostered his growth mindset and diverse experience, from finance to product management. He also recounts his journey running Nike's Manchester United business, where he learned valuable lessons in high-traffic retail environments. Jamie discusses the founding of SMMT Outdoor, highlighting his passion for innovation in crowded markets and the brand's mission to enhance the outdoor lifestyle through thoughtful product design.

Hosted by Jeremy Brockbank, Retail War Games, is the premier podcast for those interested in business strategies and retail insights.

Season one, located in the Mountain West region, features discussions with leading CEOs and influencers, offering practical advice and experiences from brands, buyers, and entrepreneurs. It's a resource for anyone looking to succeed in business.

Each episode of Retail War Games explores the key factors in finding success, featuring over 60 interviews with the region's most influential leaders. They share their personal experiences, achievements, and lessons learned throughout the development of their careers.
Backed by Volcanic's experience in assisting over 500 brands to enter new retail markets, the podcast reveals the top industry secrets in business and beyond.

Retail War Games: Available on all Podcast Platforms

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