The retail industry has seen more transformation in the past few decades than in the previous century. From the dominance of brick-and-mortar stores to the rise of e-commerce, and now, the emergence of augmented reality (AR), retail continues to evolve at a rapid pace. In this blog post, we’ll explore how retail has transformed and what the future holds with the integration of AR technology. A Historical Overview of Retail Retail has traditionally revolved around physical stores where customers could browse, try, and purchase products. This model dominated the landscape for centuries, relying on location, customer service, and in-store experience to drive sales. However, the late 20th century brought a seismic shift with the advent of the internet.

 

 

On this episode, Roxanne Bennett, Co-founder of Pinners Conference shares the journey of building a consumer-focused event in the retail space. From identifying market gaps to navigating the challenges of traditional business models, discover how Pinners Conference became a place for brands and consumers alike. Hear firsthand insights into the evolving landscape of retail marketing and the power of face-to-face interactions in driving business success.

 

 

Jamie Parker, the CEO of SMMT Outdoor, has a rich history in the sports and retail industries, including roles at Nike and Jaybird. Jamie shares insights from his time at Nike, discussing the dynamic and rotational nature of the company that fostered his growth mindset and diverse experience, from finance to product management. He also recounts his journey running Nike's Manchester United business, where he learned valuable lessons in high-traffic retail environments. Jamie discusses the founding of SMMT Outdoor, highlighting his passion for innovation in crowded markets and the brand's mission to enhance the outdoor lifestyle through thoughtful product design.